Medika Natura CEO, Abdul Razak Mohd Isa, drew a record number of 140 attendees to his talk, which was part of the University Technology Malaysia (UTM) MTDC CEO lecture series.
Held over Zoom last November, the digital lecture entitled “Membangun Perniagaan yang Mampan dalam Norma Baharu” (Building an Established Business in the New Normal) saw Razak deliver insights on effective marketing strategies and its various platforms including advertising, online platforms such as websites and social media, product packaging, and many more.
The hour-long talk was moderated by Dr Umar Haiyat Abdul Kohar, Deputy Director of the UTM Centre for Student Innovation & Technology Entrepreneurship (UTMXCITE) and was supported by MTDC.
MTDC or the Malaysian Technology Development Corporation, is a technology development agency under the Ministry of Science, Technology and Innovations which offers investment and commercialization solutions to world-class Malaysian companies through strategic partnerships.
